http://basics.adamromero.com Adan-romero Mon, 02 Apr 2012 21:18:29 +0000 http://basics.adamromero.com en http://basics.adamromero.com/Above-the-Influence-Digital-Advocacy-Campaign http://basics.adamromero.com/following/basics.adamromero.com/Above-the-Influence-Digital-Advocacy-Campaign Mon, 02 Apr 2012 21:18:29 +0000 Adan-romero 2254717 How do you keep teens off drugs in a world where they receive nearly 100 pro-drug messages a day online alone? A 30-second spot and some print ads weren't going to cut it. So we changed the conversation from one about drugs, to one about influence, and how you can stay true to yourself. And then we took that message online, particularly to Facebook, where engaging with teens turned our Above the Influence icon into the symbol of a movement, and we saw growth of over 200,000 fans in one year. http://basics.adamromero.com/Camelbak-pitch http://basics.adamromero.com/following/basics.adamromero.com/Camelbak-pitch Fri, 29 Oct 2010 02:39:36 +0000 Adan-romero 740417 CamelBak is the brand that enables you to break free. In daily life just as in every adventure, there is that one pinnacle moment of achievement. CamelBak has a pack that would make sure that moment goes uninterrupted. Our challenge was to capture that moment and visually communicate the marriage of victory and effort in one image. <img src="http://payload.cargocollective.com/1/0/16016/740417/camelbak_ad_blk.jpg" width="670" height="865" width_o="889" height_o="1149" src_o="http://payload.cargocollective.com/1/0/16016/740417/camelbak_ad_blk_o.jpg" data-mid="3490707" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/16016/740417/camelbak_ad_2.jpg" width="670" height="865" width_o="889" height_o="1149" src_o="http://payload.cargocollective.com/1/0/16016/740417/camelbak_ad_2_o.jpg" data-mid="3490789" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/16016/740417/camelbak_ad_clr.jpg" width="670" height="865" width_o="889" height_o="1149" src_o="http://payload.cargocollective.com/1/0/16016/740417/camelbak_ad_clr_o.jpg" data-mid="3490787" border="0" align="left"/> http://basics.adamromero.com/V-I-P-Like-Me http://basics.adamromero.com/following/basics.adamromero.com/V-I-P-Like-Me Tue, 12 Oct 2010 17:03:05 +0000 Adan-romero 183730 Snickers wanted to use a celebrity to promote their super bowl give away but did not want to do the usual "we have free tickets" execution. We decided to approach it from a different direction. Rather than selling the sweeps what we wanted to do is sell the idea of "how does one behave after winning the sweeps". Mr. Michael Strahan was kind enough to share some tips on how to behave like a V.I.P. once at the game. Sounds simple enough until you have to shoot on a stationary 5mm yacht in 90º weather during the years worst thunder storm. <img src="http://payload.cargocollective.com/1/0/16016/183730/vip_1.jpg" width="670" height="477" width_o="670" height_o="477" src_o="http://payload.cargocollective.com/1/0/16016/183730/vip_1_o.jpg" data-mid="786500" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16016/183730/vip_2.jpg" width="670" height="477" width_o="670" height_o="477" src_o="http://payload.cargocollective.com/1/0/16016/183730/vip_2_o.jpg" data-mid="786506" border="0" align="left"/> http://basics.adamromero.com/US-Census http://basics.adamromero.com/following/basics.adamromero.com/US-Census Tue, 12 Oct 2010 17:03:01 +0000 Adan-romero 396719 The campaign for the Census was a beast and the teams that toiled long and hard have a lot to be proud of. Here are some of the pieces I managed to work into the mix. The Participation Map utilizes a Google map Flash API to take real-time feeds from the Census Bureau of how many forms were being mailed back every day. The map was used to create challenges among politicians, inspire communities to compete for the best numbers, and could be crunched in a variety of cool infographic ways. Local officials and bloggers also could grab a widget of the real time feed to display on their own sites. We got a bunch of press. This one had the best headline; "Watch America procrastinate NOW!" <img src="http://payload.cargocollective.com/1/0/16016/396719/census_0001_Layer Comp 2.jpg" width="670" height="477" width_o="912" height_o="650" src_o="http://payload.cargocollective.com/1/0/16016/396719/census_0001_Layer Comp 2_o.jpg" data-mid="1754550" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/16016/396719/census_0002_Layer Comp 3.jpg" width="670" height="477" width_o="912" height_o="650" src_o="http://payload.cargocollective.com/1/0/16016/396719/census_0002_Layer Comp 3_o.jpg" data-mid="1754563" border="0" align="left"/> See the map in action The iPhone appThe app hasn't launched quite yet, as we had to wait for the mailback phase of the campaign to be completed. But it's basically a data geek's wet dream, with geolocated Census data fed into your device for wherever you happen to be standing at the moment. <img src="http://payload.cargocollective.com/1/0/16016/396719/census_0000_Layer Comp 1.jpg" width="670" height="477" width_o="912" height_o="650" src_o="http://payload.cargocollective.com/1/0/16016/396719/census_0000_Layer Comp 1_o.jpg" data-mid="1754703" border="0" align="left"/> http://basics.adamromero.com/British-Airways http://basics.adamromero.com/following/basics.adamromero.com/British-Airways Tue, 12 Oct 2010 17:02:59 +0000 Adan-romero 404780 British Airways was looking for a way to highlight the newest upgrades to their CLUB WORLD business class. We decided to literally show the world those upgrades. The site displayed 3d modeled seating and kitchen features as well as commentary from an actual BA flight attendant. We even included a photo gallery of launch events in New York and London. All video was shot for both site and banners in a hectic 2 day shoot. <img src="http://payload.cargocollective.com/1/0/16016/404780/site.jpg" width="670" height="477" width_o="670" height_o="477" src_o="http://payload.cargocollective.com/1/0/16016/404780/site_o.jpg" data-mid="1792691" border="0" align="left"/> see the site The BannerWe leveraged all our 3d elements and matched each feature to one of our actors. The Actors walked the viewer through each feature and highlighted all the advantages to the NEW CLUB WORLD business class. <img src="http://payload.cargocollective.com/1/0/16016/404780/banner_1.jpg" width="536" height="280" width_o="536" height_o="280" src_o="http://payload.cargocollective.com/1/0/16016/404780/banner_1_o.jpg" data-mid="1792856" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16016/404780/banner2_2.jpg" width="536" height="280" width_o="536" height_o="280" src_o="http://payload.cargocollective.com/1/0/16016/404780/banner2_2_o.jpg" data-mid="1792861" border="0" align="left"/> See the banner http://basics.adamromero.com/CIROC-site-redesign http://basics.adamromero.com/following/basics.adamromero.com/CIROC-site-redesign Thu, 17 Dec 2009 08:35:48 +0000 Adan-romero 188633 CÎROC is a premium, celebrity-owned vodka that was looking to make their online presence an equally premium experience. They wanted to share their drink mixing knowledge, but also solicit feedback from the fans of the product. To start, we developed an online style guide that captured the simple, yet elegant style of the brand. We also knew that fans came to CÎROC.com for different reasons, so we let visitors select how they want to experience the site: The CÎROC PROPER theme informs and educates while the DIDDY theme shows the brand’s involvement in the entertainment world through its partnership with Sean "Diddy" Combs. But in order to make it a true premium experience, CÎROC tapped into social media channels and allowed fans to be a part of the brand’s voice. While CÎROC mixologist beverages were highlighted in galleries on the site, fan comments from twitter were fed into the page and displayed alongside the drinks, making it a true fan community. CÎROC reminds you to tweet responsibly. <img src="http://payload.cargocollective.com/1/0/16016/188633/ciroc_site_0000_Layer Comp 2.jpg" width="670" height="677" width_o="670" height_o="677" src_o="http://payload.cargocollective.com/1/0/16016/188633/ciroc_site_0000_Layer Comp 2_o.jpg" data-mid="822152" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16016/188633/ciroc_site_0001_Layer Comp 1.jpg" width="670" height="677" width_o="670" height_o="677" src_o="http://payload.cargocollective.com/1/0/16016/188633/ciroc_site_0001_Layer Comp 1_o.jpg" data-mid="822153" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16016/188633/ciroc_site_0002_Layer Comp 3.jpg" width="670" height="677" width_o="670" height_o="677" src_o="http://payload.cargocollective.com/1/0/16016/188633/ciroc_site_0002_Layer Comp 3_o.jpg" data-mid="822154" border="0" align="left"/> visit the site http://basics.adamromero.com/Skittles-com http://basics.adamromero.com/following/basics.adamromero.com/Skittles-com Tue, 15 Dec 2009 05:58:33 +0000 Adan-romero 188456 Skittles sought a new website to embody the essence of the brand - a rainbow of possibilities. The new www.skittles.com isn’t a typical consumer goods site and instead, draws upon content created by fans and consumers to populate the site they are viewing. Upon arriving at Skittles.com, users are greeted by an overlay with traditional navigation that sits on top of actual pages from a social networking and utility sites such as Wikipedia, Facebook, Flickr, Twitter and YouTube. The overlay goes with you and connects you, wherever you go. As the first CPG site to adopt the ‘un-site’ approach, the launch yielded sky rocking activity in site visits, Tweets and Facebook interaction among consumers and marketers worldwide. Twitter generated an average of over 990 posts per hour and was the #1 trend topic on day one. Consumer response indicated increased purchases and purchase intent. In the first week, the new site received over 875K page views. <img src="http://payload.cargocollective.com/1/0/16016/188456/skittles_site__0001_Layer 2.jpg" width="670" height="477" width_o="670" height_o="477" src_o="http://payload.cargocollective.com/1/0/16016/188456/skittles_site__0001_Layer 2_o.jpg" data-mid="821917" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16016/188456/skittles_site__0000_Layer 3.jpg" width="670" height="477" width_o="670" height_o="477" src_o="http://payload.cargocollective.com/1/0/16016/188456/skittles_site__0000_Layer 3_o.jpg" data-mid="821916" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16016/188456/skittles_site__0003_Background copy.jpg" width="670" height="477" width_o="670" height_o="477" src_o="http://payload.cargocollective.com/1/0/16016/188456/skittles_site__0003_Background copy_o.jpg" data-mid="821919" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16016/188456/skittles_site__0002_Layer 1.jpg" width="670" height="477" width_o="670" height_o="477" src_o="http://payload.cargocollective.com/1/0/16016/188456/skittles_site__0002_Layer 1_o.jpg" data-mid="821918" border="0" align="left"/> The site in actionSkittles.com from Geovanny Panchame on Vimeo. http://basics.adamromero.com/Friendly-s-Site-Redesign http://basics.adamromero.com/following/basics.adamromero.com/Friendly-s-Site-Redesign Sat, 12 Dec 2009 05:38:27 +0000 Adan-romero 184865 Friendly's wanted to create a new landing environment. One that gives consumers access to their local stores. The site had to be a utility as well as informational. Friendly's also wanted children to have a site experience all their own. We ended up with an easy to navigate site full of yummy content for parents and a fun and rich environment for kids. Both had access to the menu, deals and activities but the voice and visuals were tailored for the audience being targeted. <img src="http://payload.cargocollective.com/1/0/16016/184865/kids_.jpg" width="670" height="465" width_o="1024" height_o="712" src_o="http://payload.cargocollective.com/1/0/16016/184865/kids__o.jpg" data-mid="790831" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16016/184865/kids_1.jpg" width="670" height="465" width_o="1024" height_o="712" src_o="http://payload.cargocollective.com/1/0/16016/184865/kids_1_o.jpg" data-mid="790890" border="0" align="left"/> http://basics.adamromero.com/Mix-The-Rainbow http://basics.adamromero.com/following/basics.adamromero.com/Mix-The-Rainbow Wed, 09 Dec 2009 08:03:41 +0000 Adan-romero 180372 A collaboration with Kenny Muhammad, the human orchestra, helped us create a music mixer with a unique interface and a range of sound that included product consumption, branded beats and dialogue from the iconic TV commercials. In the first 3 days alone, 11,000 new fans joined the Skittles brand page. These fans created mixes, shared them with friends or posted them on Facebook, for Kenny to judge. <img src="http://payload.cargocollective.com/1/0/16016/180372/skitt_player.jpg" width="670" height="477" width_o="670" height_o="477" src_o="http://payload.cargocollective.com/1/0/16016/180372/skitt_player_o.jpg" data-mid="773416" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16016/180372/skit_roi.jpg" width="670" height="177" width_o="670" height_o="177" src_o="http://payload.cargocollective.com/1/0/16016/180372/skit_roi_o.jpg" data-mid="3443964" border="0" align="left"/> Turn up your speakers and create your own mix http://basics.adamromero.com/Snickers-com http://basics.adamromero.com/following/basics.adamromero.com/Snickers-com Tue, 08 Dec 2009 06:59:42 +0000 Adan-romero 178369 Snickers needed a complete refresh of their site that communicated just how substantial the candy bar is. Unfortunately the delay of smell-a-vision forced us to kill a few of our initial concepts. The route we took was one that showed how vast the Snickers world is. The site uses the candy bar itself as a base where many of the brands promotions can be highlighted. Everything on the site is easily edited and past promotions are replaced by the latest and greatest. It also happens to be packed with audio and visual easter eggs. The site was a big hit with the client and was used as a case study within the MARS corporation. <img src="http://payload.cargocollective.com/1/0/16016/178369/snickers_670_0000_Layer Comp 1_2.jpg" width="670" height="477" width_o="670" height_o="477" src_o="http://payload.cargocollective.com/1/0/16016/178369/snickers_670_0000_Layer Comp 1_2_o.jpg" data-mid="773258" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16016/178369/snickers_670_0001_Layer Comp 2_2.jpg" width="670" height="477" width_o="670" height_o="477" src_o="http://payload.cargocollective.com/1/0/16016/178369/snickers_670_0001_Layer Comp 2_2_o.jpg" data-mid="773259" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/16016/178369/snickers_670_0002_Layer Comp 3_2.jpg" width="670" height="477" width_o="670" height_o="477" src_o="http://payload.cargocollective.com/1/0/16016/178369/snickers_670_0002_Layer Comp 3_2_o.jpg" data-mid="773386" border="0" align="left"/> visit the site