CÎROC is a premium, celebrity-owned vodka that was looking to make their online presence an equally premium experience. They wanted to share their drink mixing knowledge, but also solicit feedback from the fans of the product. To start, we developed an online style guide that captured the simple, yet elegant style of the brand. We also knew that fans came to CÎROC.com for different reasons, so we let visitors select how they want to experience the site: The CÎROC PROPER theme informs and educates while the DIDDY theme shows the brand’s involvement in the entertainment world through its partnership with Sean "Diddy" Combs. But in order to make it a true premium experience, CÎROC tapped into social media channels and allowed fans to be a part of the brand’s voice. While CÎROC mixologist beverages were highlighted in galleries on the site, fan comments from twitter were fed into the page and displayed alongside the drinks, making it a true fan community. CÎROC reminds you to tweet responsibly.






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