Skittles.com
Skittles sought a new website to embody the essence of the brand - a rainbow of possibilities.
The new www.skittles.com isn’t a typical consumer goods site and instead, draws upon content created by fans and consumers to populate the site they are viewing. Upon arriving at Skittles.com, users are greeted by an overlay with traditional navigation that sits on top of actual pages from a social networking and utility sites such as Wikipedia, Facebook, Flickr, Twitter and YouTube. The overlay goes with you and connects you, wherever you go.
As the first CPG site to adopt the ‘un-site’ approach, the launch yielded sky rocking activity in site visits, Tweets and Facebook interaction among consumers and marketers worldwide. Twitter generated an average of over 990 posts per hour and was the #1 trend topic on day one. Consumer response indicated increased purchases and purchase intent. In the first week, the new site received over 875K page views.
The new www.skittles.com isn’t a typical consumer goods site and instead, draws upon content created by fans and consumers to populate the site they are viewing. Upon arriving at Skittles.com, users are greeted by an overlay with traditional navigation that sits on top of actual pages from a social networking and utility sites such as Wikipedia, Facebook, Flickr, Twitter and YouTube. The overlay goes with you and connects you, wherever you go.
As the first CPG site to adopt the ‘un-site’ approach, the launch yielded sky rocking activity in site visits, Tweets and Facebook interaction among consumers and marketers worldwide. Twitter generated an average of over 990 posts per hour and was the #1 trend topic on day one. Consumer response indicated increased purchases and purchase intent. In the first week, the new site received over 875K page views.
The site in action
Skittles.com from Geovanny Panchame on Vimeo.