Friendly's wanted to create a new landing environment. One that gives consumers access to their local stores. The site had to be a utility as well as informational. Friendly's also wanted children to have a site experience all their own. We ended up with an easy to navigate site full of yummy content for parents and a fun and rich environment for kids. Both had access to the menu, deals and activities but the voice and visuals were tailored for the audience being targeted.