Snickers wanted to use a celebrity to promote their super bowl give away but did not want to do the usual "we have free tickets" execution. We decided to approach it from a different direction. Rather than selling the sweeps what we wanted to do is sell the idea of "how does one behave after winning the sweeps". Mr. Michael Strahan was kind enough to share some tips on how to behave like a V.I.P. once at the game. Sounds simple enough until you have to shoot on a stationary 5mm yacht in 90º weather during the years worst thunder storm.