Snickers needed a complete refresh of their site that communicated just how substantial the candy bar is. Unfortunately the delay of smell-a-vision forced us to kill a few of our initial concepts. The route we took was one that showed how vast the Snickers world is. The site uses the candy bar itself as a base where many of the brands promotions can be highlighted. Everything on the site is easily edited and past promotions are replaced by the latest and greatest. It also happens to be packed with audio and visual easter eggs. The site was a big hit with the client and was used as a case study within the MARS corporation.






visit the site