Snickers created a spoof spot for the Hispanic market based on 2 fictional balladeers with a flare for the dramatic. But then they wanted to know, what else? What followed was the most fun I have ever had on a project. We fabricated a digital presence for the duo, gave them a 10 year history, even a web ring of supporting faux sites (run mainly by opportunistic relatives). We used footage left over from the initial shoot to support the new story line, and even went back into the studio to record new audio once everyone realized we had struck comedy gold.